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CRM

Customer strategy is not a fleeting assignment for the marketing department; rather it is an ongoing business imperative that requires the involvement of the entire enterprise. Organizations need to manage their customer relationships effectively to remain competitive in the interactive era.”

- Peppers and Rogers

At AIIM, we understand that CRM is the art and science of creating and maintaining a positive and profitable bond between you and your customers. By leveraging our CRM technologies, we can provide you with, or enhance your CRM processes, to better manage your CRM, direct marketing and communication programs.

Through AIIM, we can provide a complete full circle solution for your CRM needs. Through aiim•DATA we gather and warehouse your raw data, then process and score this information through aiim•ANALYTICS. Our aiim•DIRECT works with these qualified records and prepares them for your direct marketing program. Through our aiim•1:1 service, we manage this customer contact experience, and collect all inbound information through our aiim•CONNECT web services framework. aiim•CRM manages all aspects of your marketing experience.

What makes our solution so unique is how we take your customer data and qualify them for direct marketing campaign and match this information to specially crafted variable content and creative (text, images and price points). This information is sent to our digital imaging department for printing, and also made available to our web services group so your campaigns can include a PURL (personalized URL) to ensure proper ROI metrics.

All response information from your campaigns is captured in your online dashboard, enabling you to measure your campaigns effectiveness in real time!

If you already have a CRM system in-house, no problem, through our aiim•CONNECT we are able to integrate the results we capture straight into your CRM system.

Our aiim•CRM will provide you with a complete full circle solution. Whether to govern your print and online experience, AIIM has the strategic toolset you need to enable the highest ROI for all your marketing initiatives!

A complete 1:1 / CRM experience must include a broad range of services such as data management and warehousing, consulting, program and strategy development, custom research and analytics, cerative execution and ROI measurement. It’s the integration of these services that enables a true 1:1 program…”

– Serge Grichmanoff

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